Objective: Drive submission from moms audience to submit their own Korean theme creation / innovation by using Indomilk Kental Manis

Target audience: Moms 25 - 44 ; Interest Cooking & Family 

Campaign Period: 1 Mar - 6 May 2021

Media Strategy:

• Collaboration with the biggest cooking Publisher Yummy
• YouTube TrueView
• Bumper Ads
• YouTube Search
• Mega , Macro and micro KOL
• VIU and tap in to Korean community KVIBES