Objective: 

• Build awareness of Indomilk Tobot Galaxy campaign

• Drive user to install Indomilk Tobot Galaxy app

Target audience: Female 25 - 44 ; Interest Parents & Family 

Campaign Period: 1 Sep - 31 Dec 2020

Media Strategy: Utilize Google UAC, collaborate with YouTuber kids and also use TikTok Branded Effect to strengthening bonding with moms and kids