Objective: Increase awareness and people consideration to drink Indomilk Banana.
Target audience: Male & Female, 12 -18 years old
Campaign Period: July-Aug 2020
Digital Strategy:
Riding the hype of BTS ‘fanatic’ fans in Indonesia, we tease them with their lovely idol drinking our product, spark the conversation on twitter and engage them with simple activity on instagram.
Achievements:
Citra Pariwara award 2020 (Indonesia):
- Finalist for Best Use of Social Media Marketing
- Finalist for Viral and Email Marketing