Objective:
Social campaign to preserve the earth and help the mortuary artist community by inviting people to donate their expired or unused makeup.
Campaign Period: 19 Sept - 19 Oct 2022.
Strategy:
- Featured with inspiring people and some KOL.
- Collaborate with Rekosistem.
- Provide digital activities.
Achievements
Citra Pariwara Award 2022:
- Bronze for Brand Experience (Supporting Material)
- Finalist for Best Use of Digital Media
- Finalist for Best Use of Integrated Media
- Finalist for Best Use of Digital Media
- Finalist for Activity/ Event/ Ambient/ User Experience
- Finalist for Direct Promotion/ Marketing